Optimising Customer Acquisition Cost in a Digital World

The Economics of Sales

The world has changed more in the last decade than at any other point in time, but many businesses are still trying to apply traditional models to a new way of working.

Alex Thackray, Leadfreak MD & Aston MBA Lecturer, runs through the numbers to explain the economics of sales in this new world and explains the latest in sales strategies that will give your business a repeatable, scalable, and manageable sales generation process.

In this webinar, you will learn:

  • The undeniable change in modern day selling
  • Who the new B2B buyer is
  • How to reduce your customer acquisition cost and increase your ability to land more sales
  • What your key bottleneck is in growing your business
  • The 8 step strategy that is sky rocketing lifetime value and sales conversions

Webinar Details


The Economics of Sales:
Optimising CAC in a Digital World

Date: Thursday 18th April, 2018
Time: 10:00 AM - 11:00 AM (BST)

Host: Alex Thackray