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Are Customer Personas Really so Important?

I’m going to jump right in on this one. The answer is yes. Customer personas are crucial to any business. If you still haven’t made yours, you need to make them now. We’ve created some templates to make it easy for you. Customer personas are semi-fictional characters. You sort of make them up, but they’re based on your genuine customers. …

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Why Are You Still Not Listing Prices on Your Website?

We’ve all been guilty of trying to hide prices. Nobody likes to talk about money, certainly when we’re looking to sell. But in the digital age, where information is freely available and our prospects want to make up their own mind…we need to think differently.

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Is Business Blogging Worth the Hassle?

We know that as soon as you get busy, writing blogs for your business goes out of the window. But do you need to bring blogging in from the cold? We look at the pros and cons of blogging for your business so you can see how to embrace it.

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The Rise of Empathetic Marketing

In the not too distant past, ‘empathetic’ would probably have been among the last on a list of words you might use to describe the heady world of marketing. In recent years, however, ‘empathy’ has become something of a buzzword.

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The 5 Best Business Podcasts Worth Making Time For

You probably think you don’t have time to listen to podcasts. Your days are rammed, everybody wants a piece of you, and the last thing on your agenda is settling down with a cup of tea and the latest episode of whatever. To be honest, though, you’re missing out. The podcast arena is expanding rapidly, with new shows popping up …

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5 Ways to Segment Facebook Audiences to Make More Sales

Facebook are making it easier and easier for anyone to create a promotional campaign and hit the GO button. The problem with this is that the easier it is the more people do it, the more people do it the less effective campaigns are when aimed at the masses… So to combat this, we identify, segment and create audiences that …

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What Is Value And How Do We Create It?

Here at Leadfreak we talk a lot about value, honestly, it’s probably the most used word in our vocabulary. We use value to transition prospects from one point to the next in the customer journey, whether they are at the start and know very little of you and your product or closer to the purchase point…without value they’re not going …

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Funnel Workshop #1

Here at Leadfreak we build automated sales strategies for many different businesses, but the process always starts the same. We sit down and we design the automated strategy with you, the business owner. We want to share this experience with you and give you an insight into what happens in our workshops. A couple of weeks ago we were hosting …

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Learn how to lead customers along the customer journey with Google

If you have had the pleasure of sitting with us to discuss Digital Marketing then you’ll know that we talk a lot about the buyer journey. We think it’s one of the most important concepts when looking to bring in new business, or even to increase your sales existing customers. In fact, our Leadfreak Infinity is really to show that …