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The Rise of Empathetic Marketing

In the not too distant past, ‘empathetic’ would probably have been among the last on a list of words you might use to describe the heady world of marketing. In recent years, however, ‘empathy’ has become something of a buzzword.

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The 5 Best Business Podcasts Worth Making Time For

You probably think you don’t have time to listen to podcasts. Your days are rammed, everybody wants a piece of you, and the last thing on your agenda is settling down with a cup of tea and the latest episode of whatever. To be honest, though, you’re missing out. The podcast arena is expanding rapidly, with new shows popping up …

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5 Ways to Segment Facebook Audiences to Make More Sales

Facebook are making it easier and easier for anyone to create a promotional campaign and hit the GO button. The problem with this is that the easier it is the more people do it, the more people do it the less effective campaigns are when aimed at the masses… So to combat this, we identify, segment and create audiences that …

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What Is Value And How Do We Create It?

Here at Leadfreak we talk a lot about value, honestly, it’s probably the most used word in our vocabulary. We use value to transition prospects from one point to the next in the customer journey, whether they are at the start and know very little of you and your product or closer to the purchase point…without value they’re not going …

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Funnel Workshop #1

Here at Leadfreak we build automated sales strategies for many different businesses, but the process always starts the same. We sit down and we design the automated strategy with you, the business owner. We want to share this experience with you and give you an insight into what happens in our workshops. A couple of weeks ago we were hosting …

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Google Analytics Spam Removal Guide

Logging in to Google Analytics can be both an exhilarating and a disappointing experience. You’ve worked hard to try and drive traffic to your website, all those hours you’ve spent writing content, promoting through various channels, and now you come to check your results. This is the exhilarating part, the build up to checking…I wonder how many people have checked …

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Facebook Retargeting: The What, the Why, & the How

Retargeting, sometimes referred to as ‘remarketing’, is an essential part of doing business online. It’s become the cornerstone of many e-commerce strategies and can provide a superb return on investment for businesses of all sizes when handled correctly, but what is it? Whether you’re a high street retailer looking to sell more goods online, or a service provider looking to …

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Leadfreak – Learning Lunch on Digital Marketing

The common mantra heard by business owners now is that they need to be online, they need to be on social media, they need to be digital…but what does all this mean, and in particular, what does this mean for your business and how can you make it work? Digital marketing is an ever growing and ever complex subject, get …