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Four Key Facts To Know About Conversion Rates Before Spending Money On Ads

Every e-commerce business should allocate a healthy budget to ad spend. There’s simply too much opportunity online to ignore. Yet advertising is often the most expensive kind of marketing, and can be a complete drain on resources if not conducted wisely. Research by the Association of National Advertisers suggests that only one-quarter of all digital ad spends reach potential customers. …

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What If I Hire Leadfreak and I Don’t See Results?

This week, we’re doing our best to answer one of the most awkward questions that agencies like ours get asked by potential customers. “How do I know that you guys will actually do what you say you can do?” In other words, people want to know whether or not we’re full of s***. Before I answer that question, let me …

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How Sales And Marketing Alignment Will Save Your Business

Alex and I had an argument the other day. I say that like he was involved in the decision to have that argument, but he wasn’t. I started it. What we were arguing about isn’t important. My point is this: We’d been arguing for almost an hour before it dawned on us that we both had the same viewpoint. We’d …

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Part 2: How Much Does it Cost to Build a Website?

So last week I gave you the bare bones cost of building a website. It was a really simple, basic post, designed to give you the quickest answer possible to the question, “how much does it cost to build a website?” This week, I’m going to dive a little deeper by explaining the different types of websites out there. Why? …

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How Much Does it Cost to Build a Website? Part One

I guess asking: “How much does it cost to build a website?” is a bit like asking: “How much does it cost to buy a house?” The answer is: “Well… you’re not really giving me much to go on there, buster.” Do you want a four-bed mansion flat in Chelsea, or do you want a 2-bed mid-terrace in Stoke? There …

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Are Customer Personas Really so Important?

I’m going to jump right in on this one. The answer is yes. Customer personas are crucial to any business. If you still haven’t made yours, you need to make them now. We’ve created some templates to make it easy for you. Customer personas are semi-fictional characters. You sort of make them up, but they’re based on your genuine customers. …

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Why Are You Still Not Listing Prices on Your Website?

We’ve all been guilty of trying to hide prices. Nobody likes to talk about money, certainly when we’re looking to sell. But in the digital age, where information is freely available and our prospects want to make up their own mind…we need to think differently.