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Part 2: How Much Does it Cost to Build a Website?

So last week I gave you the bare bones cost of building a website. It was a really simple, basic post, designed to give you the quickest answer possible to the question, “how much does it cost to build a website?” This week, I’m going to dive a little deeper by explaining the different types of websites out there. Why? …

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How Much Does it Cost to Build a Website? Part One

I guess asking: “How much does it cost to build a website?” is a bit like asking: “How much does it cost to buy a house?” The answer is: “Well… you’re not really giving me much to go on there, buster.” Do you want a four-bed mansion flat in Chelsea, or do you want a 2-bed mid-terrace in Stoke? There …

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Are Customer Personas Really so Important?

I’m going to jump right in on this one. The answer is yes. Customer personas are crucial to any business. If you still haven’t made yours, you need to make them now. We’ve created some templates to make it easy for you. Customer personas are semi-fictional characters. You sort of make them up, but they’re based on your genuine customers. …

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Why Are You Still Not Listing Prices on Your Website?

We’ve all been guilty of trying to hide prices. Nobody likes to talk about money, certainly when we’re looking to sell. But in the digital age, where information is freely available and our prospects want to make up their own mind…we need to think differently.

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Is Business Blogging Worth the Hassle?

We know that as soon as you get busy, writing blogs for your business goes out of the window. But do you need to bring blogging in from the cold? We look at the pros and cons of blogging for your business so you can see how to embrace it.

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The Rise of Empathetic Marketing

In the not too distant past, ‘empathetic’ would probably have been among the last on a list of words you might use to describe the heady world of marketing. In recent years, however, ‘empathy’ has become something of a buzzword.

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The 5 Best Business Podcasts Worth Making Time For

You probably think you don’t have time to listen to podcasts. Your days are rammed, everybody wants a piece of you, and the last thing on your agenda is settling down with a cup of tea and the latest episode of whatever. To be honest, though, you’re missing out. The podcast arena is expanding rapidly, with new shows popping up …

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5 Ways to Segment Facebook Audiences to Make More Sales

Facebook are making it easier and easier for anyone to create a promotional campaign and hit the GO button. The problem with this is that the easier it is the more people do it, the more people do it the less effective campaigns are when aimed at the masses… So to combat this, we identify, segment and create audiences that …