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How to exploit the real value of your virtual CMO

Let’s face it, marketing gets a tough time. Sales takes all the credit when orders are placed and revenue targets are hit. Marketing, well marketing is the first area to be cut when times are hard, and if you asked 100 people what someone in marketing does, the likely response is “post something on social media” or “drawing pictures”. Coming …

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Account Based Marketing: The Fundamentals of Adopting ABM

Account-Based Marketing (or ABM for short) is a style of marketing that is super-focused. Essentially, rather than a marketer establishing an audience containing several prospects or customers, they treat a single customer or a select group of customers (or accounts) as its own standalone market. What this means is that marketing teams can tailor their content, advertising, and the entire …

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The Leadfreak Mission

I was lucky enough to take a sabbatical from Leadfreak at the end of 2018 after 2 and a half years of 14 hour days. Days filled focusing on helping clients, creating financial stability, process creation, and team building. But much like Dave Cancel, CEO of Drift, who also recently took a sabbatical from work, it wasn’t a month of …

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Marketing Success In 2019

At the end of every year the internet is flooded with trend reports, articles stating “The Next Big Thing in Year So and So”, and the sucesses of the year just gone. These articles are fine, if not repetitive, but as the clock strikes midnight on New Years Eve… the start of the new year is just another day. Many …

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The Power of Personalisation at Scale in Marketing & Sales

If you owned a local shop, it would be natural to tailor the experience to your customer. You know that Bob always likes the crispiest fish in the fryer, or that Sue would be interested in a deal on pastries. You chatter away with customer X, but you know to leave customer Z to browse. The ability to provide such …

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What Do B2B Buyers Care About Most

The world of B2B sales is changing. The times of aged executives and sales agents sat negotiating with vendors over prices and terms in cold meeting rooms is over. Technology is at the forefront of this change. There’s a new generation of entrepreneurs who are more likely to pull out their smartphone and search the internet than they are to …

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The New B2B Buyer And What This Means For Sales

Marketing automation software is used to automate marketing processes, especially where the processes are simple and repetitive. This helps to relieve pressure from the marketing team, who can then deliver higher quality leads to the sales team. This is beneficial in itself, yet marketing automation should also enhance business processes, nurture leads and ultimately drive sales. Alex is head honcho …

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How Marketing Automation Drives Sales

Every e-commerce business should allocate a healthy budget to ad spend. There’s simply too much opportunity online to ignore. Yet advertising is often the most expensive kind of marketing, and can be a complete drain on resources if not conducted wisely. Research by the Association of National Advertisers suggests that only one-quarter of all digital ad spends reach potential customers. …

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Four Key Facts To Know About Conversion Rates Before Spending Money On Ads

Every e-commerce business should allocate a healthy budget to ad spend. There’s simply too much opportunity online to ignore. Yet advertising is often the most expensive kind of marketing, and can be a complete drain on resources if not conducted wisely. Research by the Association of National Advertisers suggests that only one-quarter of all digital ad spends reach potential customers. …