View Post

45 Pieces of Advice for Sales & Marketing Pro’s in Engineering & Manufacturing

There’s a huge pressure on sales in engineering to deliver on revenue targets of the business. In human intensive businesses, where the commercial arm of the business supports a large number of people, making an impact and hitting the ground running is imperative. Amplified by longer sales cycles, punishing cash-flow burdens, and business changing order values that can increase pressure …

View Post

News: Next Level Business wins prestigious marketing award

We’re proud to announce that our clients, Next Level Business, have been nominated as finalists in two prestigious accountancy awards. So, first of all… A huge congratulations to Paul Layte, the Next Level Business team, and the guys here at Leadfreak who helped deliver industry recognised quality of work. As a sales and marketing aligned agency, this award sits close …

View Post

Here Are the Answers to Your Chatbot Questions

Remember the brief period at school when you’d be a social outcast if you didn’t have a yoyo? For a spell of about three weeks in primary school, if you didn’t have a yoyo, your life was futile and meaningless. If you did have a yoyo, and your yoyo had flashing lights and you could ‘walk the dog’ like a …

View Post

How to exploit the real value of your virtual CMO

Let’s face it, marketing gets a tough time. Sales takes all the credit when orders are placed and revenue targets are hit. Marketing, well marketing is the first area to be cut when times are hard, and if you asked 100 people what someone in marketing does, the likely response is “post something on social media” or “drawing pictures”. Coming …

View Post

Account Based Marketing: The Fundamentals of Adopting ABM

Account-Based Marketing (or ABM for short) is a style of marketing that is super-focused. Essentially, rather than a marketer establishing an audience containing several prospects or customers, they treat a single customer or a select group of customers (or accounts) as its own standalone market. What this means is that marketing teams can tailor their content, advertising, and the entire …

View Post

The Leadfreak Mission

I was lucky enough to take a sabbatical from Leadfreak at the end of 2018 after 2 and a half years of 14 hour days. Days filled focusing on helping clients, creating financial stability, process creation, and team building. But much like Dave Cancel, CEO of Drift, who also recently took a sabbatical from work, it wasn’t a month of …

View Post

Marketing Success In 2019

At the end of every year the internet is flooded with trend reports, articles stating “The Next Big Thing in Year So and So”, and the sucesses of the year just gone. These articles are fine, if not repetitive, but as the clock strikes midnight on New Years Eve… the start of the new year is just another day. Many …

View Post

The Power of Personalisation at Scale in Marketing & Sales

If you owned a local shop, it would be natural to tailor the experience to your customer. You know that Bob always likes the crispiest fish in the fryer, or that Sue would be interested in a deal on pastries. You chatter away with customer X, but you know to leave customer Z to browse. The ability to provide such …

View Post

What Do B2B Buyers Care About Most

The world of B2B sales is changing. The times of aged executives and sales agents sat negotiating with vendors over prices and terms in cold meeting rooms is over. Technology is at the forefront of this change. There’s a new generation of entrepreneurs who are more likely to pull out their smartphone and search the internet than they are to …