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What Do B2B Buyers Care About Most

The world of B2B sales is changing. The times of aged executives and sales agents sat negotiating with vendors over prices and terms in cold meeting rooms is over. Technology is at the forefront of this change. There’s a new generation of entrepreneurs who are more likely to pull out their smartphone and search the internet than they are to …

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The New B2B Buyer And What This Means For Sales

Marketing automation software is used to automate marketing processes, especially where the processes are simple and repetitive. This helps to relieve pressure from the marketing team, who can then deliver higher quality leads to the sales team. This is beneficial in itself, yet marketing automation should also enhance business processes, nurture leads and ultimately drive sales. Alex is head honcho …

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How Marketing Automation Drives Sales

Every e-commerce business should allocate a healthy budget to ad spend. There’s simply too much opportunity online to ignore. Yet advertising is often the most expensive kind of marketing, and can be a complete drain on resources if not conducted wisely. Research by the Association of National Advertisers suggests that only one-quarter of all digital ad spends reach potential customers. …

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Four Key Facts To Know About Conversion Rates Before Spending Money On Ads

Every e-commerce business should allocate a healthy budget to ad spend. There’s simply too much opportunity online to ignore. Yet advertising is often the most expensive kind of marketing, and can be a complete drain on resources if not conducted wisely. Research by the Association of National Advertisers suggests that only one-quarter of all digital ad spends reach potential customers. …

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Here Are the Answers to Your Chatbot Questions

Remember the brief period at school when you’d be a social outcast if you didn’t have a yoyo? For a spell of about three weeks in primary school, if you didn’t have a yoyo, your life was futile and meaningless. If you did have a yoyo, and your yoyo had flashing lights and you could ‘walk the dog’ like a …

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What If I Hire Leadfreak and I Don’t See Results?

This week, we’re doing our best to answer one of the most awkward questions that agencies like ours get asked by potential customers. “How do I know that you guys will actually do what you say you can do?” In other words, people want to know whether or not we’re full of s***. Before I answer that question, let me …