How We Work TogetherTo deliver a personalised strategy fit for purpose, we need to first focus on the fundamentals. Our process ensures that you grow profitably.
Step 1: Discovery Call
One of the key factors of a prosperous relationship is making sure we're a good fit.
In our discovery call we'll be getting to know each other, asking questions, and making sure we're both happy to continue.
Be ready to answer questions about where you want to be, what's currently stopping you from getting their, and the impact on you and your business of overcoming your challenges.
Step 2: Your FoundationBy cementing your foundations we can ensure that any marketing strategy created will fit within the constraints of your business model. This is a live workshop at your office.
Your WorldWe focus on your business and the world it operates within. What is your value, how do you create it, and who benefits from it.
Your GoalsWe confirm the SMART goals and objectives that you're targeting for success and commit to helping you achieve them.
Your NumbersWe calculate your allowable customer acquisition cost to determine how much your business can afford to invest to grow.
Your DataWe visualise your current performance by connecting your platforms to our real-time dashboard reporting.
Step 3: Your StrategyOnly once we have checked the foundations can we create the strategic blend that will meet your objectives and your profit target.
By capturing all of the data in step 1, we can pull together the blend of strategies that will deliver on your goals and objectives.
This is an effective strategy leveraging the most recent developments in marketing, sales, and tech experiences not only from our organisation but from others that are leading the way.
Each strategy has a part to play in providing a bespoke strategy that works for you. Unlike others, it's not a one size fits all that we give to everyone.
Because your business isn't a "one size fits all" kind of business.
Step 4: Go To MarketAs a core principle we're market-driven, not marketing driven. Which means that we validate our ideas by speaking to the people you want to work with.
A hypothesis is formed in step 2. An idea that, as a collective, we believe is going to work.
But, we're the first to admit that we're probably not your target market so we need to speak to those who are in it.
We perform both quantative and qualitative research in your desired market to test our hypothesis. To determine whether we're on the right track, and what can we do to improve it.
Only once our plan is validated by the market place we can move to step 4.