Social Media Marketing

Social Media Marketing definition:

Social Media Marketing is the use of publicly available social platforms to target, attract, communicate to, and convert, a relevant audience to your product or service.

On the surface, social media describes websites or digital platforms that allows its users to create and share content, and network online. And their rise in popularity in recent years has been truly astronomical.

“Every month, there are over 2 billion active users on Facebook, 1 billion on Instagram, 365 million on Twitter, and 65 million on LinkedIn worldwide.”

Hubspot

This means that platforms like Facebook, Instagram, Twitter and even newer platforms like SnapChat are rich in diverse audiences, from all types of ages, backgrounds, interests and motivations. For businesses, this is an abundant resource that, when done right, can mean bringing that audience right to their doorstep.

With the rise of social media, so too has its marketing. As the primary source of income for platforms like Facebook, it is in a social media platform’s best interest to make this as useful and as easy as possible, and marketers today have a wealth of targeting and measurement options to choose from to make the most out of their social media advertising.

Here’s a rundown of some of the most popular social media platforms in 2019, and what they can offer:

LinkedIn

Much like Twitter, LinkedIn houses a smaller audience of around 500 million users — however, this is an audience of professionals who are very engaged on the platform, and use it for more than just socialising. This is a place for people looking to make profitable business connections, which your business can use to its advantage.

This is a great place to post blog content, offering potential customers value in your offering and building trust. Sponsored content is also supported to allow you to reach out and grow your presence.

Twitter

Despite its relatively small user base of 313 million monthly active users, Twitter is a fantastic space to access a younger and more engaged market. In fact, many brands have chosen to hire dedicated teams to manage their Twitter accounts as a way to promote brand awareness and interact with customers individually.

On top of this, Twitter allows for sponsored content to be posted, so you can reach more potential customers than just your organic followers.

YouTube

Often seen as a trivial platform solely for entertainment, YouTube is a veritable powerhouse of the social media world with nearly 1.5 billion active monthly users — the second largest next to Facebook.

With popularity among video-based content ever on the increase, YouTuve is a platform that allows you to create engaging and informative video ads about your business to appeal to an extremely large audience.

Facebook

Growing from just 100 million users back in 2008 to over 2 billion in 2019, Facebook is the platform with the largest population of users. With this in mind, having an active presence on the platform is a must.

Not only does Facebook make it easier for people to find your business, but you can also run advertising campaigns to generate page likes, clicks to your page, leads and even sales.

Our blog can help you to make sure you’re targeting the right Facebook audiences.

Instagram

Instagram is now home to over 25 million business profiles. And if yours isn’t one of them, it really should be. As a Facebook-owned entity, Instagram offers many of the same metrics, targeting options and marketing approaches that Facebook does.

This includes detailed audience targeting criteria and various ad types, but with more focus on image or video-based content.

LinkedIn

Much like Twitter, LinkedIn houses a smaller audience of around 500 million users — however, this is an audience of professionals who are very engaged on the platform, and use it for more than just socialising. This is a place for people looking to make profitable business connections, which your business can use to its advantage.

This is a great place to post blog content, offering potential customers value in your offering and building trust. And as with Twitter, sponsored content is also supported to allow you to reach out and grow your presence.

Twitch

Streaming is increasingly becoming the most popular way to consume visual content, and Twitch is a prime example. This platform is home to streamers who play video games, host cooking shows, play music — and to a sizeable audience. Twitch's own statistics show that last year its average audience was £1.12 million, with nearly 10 billion hours of content watched.

Marketing on Twitch is a fantastic way to tap into the elusive Millennial and Gen X market, and well worth considering if it suits your business.