Marketo definition:

Marketo is marketing automation software. This means it can handle a whole bunch of marketing tasks for your business, from lead nurturing and SEO, all the way up to advertising campaigns and web activity tracking.

Marketo - G2 Crowd Review

It’s listed among’s Top 50 Products for Marketing 2019, and was snatched up by Adobe in 2018 for a whopping $4.75 billion, so it clearly packs a punch in the marketing world.

Let’s take a look at some of its most popular features:


Marketo allows its users to analyse your current site, advertising and impact, so you can focus on the areas and audiences that are most likely to generate leads and sales. It compiles reports including information on your forecasts, market penetration, SEO and much more all in one place, so you can implement its recommendations with speed, ease, and agility.

Lead Nurturing

Keeping track of your potential customers can be incredibly time consuming and difficult — so Marketo handles it all in-platform. It creates a database of your leads so you can monitor their progress along the funnel, making sure you can access their contact information and insights without worrying about them dropping out of your line of sight.

Audience Profiling

If you’re having trouble figuring out who you should be targeting, Marketo can help to build a profile for your ideal candiadates so you’re not casting too wide a net. It will analyse your business’s aims and help you to connect with the people who will be most interested in what you have to offer. This way, you’ll be able to spend less time and money on dead ends, and more on those more likely to convert.

Advertising Campaigns

If you’re interested in running ad campaigns across multiple platforms, Marketo can help. It can pull results through to its own platform so you can monitor their progress and manage your leads in one place without the need to spend time swapping between them all.

Disadvantages of using Marketo:

Due to the sheer amount of services that Marketo offers, some users warn that it can be daunting to use at first. They recommend having a solid plan in place before using it, to make sure it can be put to use just the way you need it to. However, with this in place, Marketo is an incredibly powerful piece of software that can do wonders for your marketing strategy and automation.
I like the power that Marketo has for analytics. Sometimes when you are in the thick of things it's hard to really explore everything available, however there are some amazing tools within Marketo that can really take your company to the next level.
Cale D.