Marketing Strategy definition:
A strategy is a series of designed steps to achieve a certain goal — so marketing strategy is a plan you devise to achieve a specific business goal. To do this effectively, you need to know what to say, who to say it to, and where to say it.
In the past, this required a lot less effort than it does in the modern market. It’s simply not enough to run a couple of ads telling people to buy your product. Instead, your marketing strategy needs careful consideration to introduce your brand and your product, and nurture your leads all the way down the funnel, building trust and loyalty as you go. Here we’ll outline some of the most important things to consider when crafting your business’s tailored strategy.
And finally, you should have a clear picture of who your business is for. Your brand is built around the people you’re looking to entice, not just you as a brand, so this needs to be consistent.
It’s helpful to draw up an audience profile by describing your ideal candidate, and making sure that all of your marketing material appeals to that specific person. It’s better to cater to the needs of a specific type of customer well, than to try and broadly capture them all in a less detailed way.
Businesses use different marketing strategy frameworks to achieve their goals. We deploy any one of three:
Ultimately it comes down to what is right for your business in order to achieve your objectives.
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