Educating Prospects on my Product
According to Think with Google, “mobile has changed everything”. Nowadays, people are carrying the world in their pockets. Because of this, if there is something they want to know about, they expect to be able to find the answers immediately.
If you are not able to provide your customer with comprehensive, instantly accessible information about your product or service, then your conversion rates are going to suffer.
It can be tough, however, to go about educating prospects in the right manner. After all, how do we talk about our products in a world where people don’t like feeling that they’re being sold to?
With the complexity of products rising at the same rate as people’s expectations to have a world of knowledge at their fingertips, how do we share information without spending our whole week doing so?
How can you tell that you’re not educating your prospects effectively or efficiently?
If you’re not educating potential clients properly regarding your product, you’re likely to have three main problems:
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Communication of value
Your team is struggling to communicate the value that your product has over that of your competitors.
If your prospect is getting more value from one of your rivals before they make a purchase, then you’ll struggle to get them sniffing around your product in the first place - let alone see a decent conversion rate on proposals. In order to show value to your prospects pre-purchase, you need to provide them with the information they are looking for.
So, we know we have a problem, but how do we fix it? How can we satisfy our prospective customers with extensive information about our products, whilst simultaneously shortening our sales cycle and freeing up our sales teams?
The Solution: Use an Automated Sales System
An automated sales funnel will drive leads through the sales process from beginning to end, and will provide prospects with all the information they could possibly need along the way.
Through a variety of different channels such as auto-responder email campaigns, website content, blogging, chatbots and other online tools, your prospects can be quickly yet thoroughly educated about your product whilst your competitors are leaving them hanging.
Only needing to get involved in the closing stages of the game gives team members the ability to stop wasting time educating prospects, and spend that time closing deals instead.
Automation will speed up your sales cycle by ensuring your prospects feel fully informed at every stage in the process, and will commence the delivery of immense value right from the very first stages of your funnel.
What’s more, the implementation of an automated sales funnel means that potential clients will have all the information they need about your product before anyone from your sales team even picks up the phone. Only needing to get involved in the closing stages of the game gives team members the ability to stop wasting time educating prospects, and spend that time closing deals instead.
Have a chat with Leadfreak today to find out how we can help you to educate customers about your product whilst saving time, money and resources in the process.