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10 Digital Marketing & Sales Trends To Capitalise On In 2019

There have been some huge shifts in the way we communicate with our target market, from new tech to new behaviours. The B2B sales strategies we deploy now are inherently different to what we’ve done before as our behaviour in our personal lives changes. The new B2B buyer is a digital native, brought up with access to the internet and …

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Episode 05: Empathetic Marketing & Customer Persona

In episode 5 of Leadspeak we take a look at empathetic marketing and how we’re using it to drive our automated sales systems. The foundation of empathetic marketing is knowing your customer, so we run through the Leadfreak customer persona process. Well worth a listen to.

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Episode 04: A Deep Dive Into CAC & LTV

Join Alex and Emma for episode 4 of Leadspeak. We’re discussing the importance of Customer Acquisition Cost and Lifetime Value – 2 fundamental metrics that can determine the viability of your business. Join us!

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Episode 02: The Leadfreak Framework

We’ve developed a framework that we use to guide our pipeline stages, extracting further value from our prospects as they move closer to the buying stage of the journey. In this episode we run through this framework so you can look to apply the same to your business.

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Episode 01: Automated Sales Systems – The Future of Sales

In this episode you’ll learn what an automated sales system is, and how fundamental it could be to help you achieve your business growth goals. We’ll also take a look at some of the reasons why businesses haven’t made the leap, and ultimately, for the sake of their own longevity, why they should.