Selling inherently complex products are services is, well… complex. It’s not easy. From selling engineered products to cybersecurity, it’s a great skill to be able to communicate the value effectively, navigate purchasing, and satisfy all the stakeholders. Here at Leadfreak, our history is in complex sales for large organisations and we look to blend multiple strategies into one effective marketing …
There have been some huge shifts in the way we communicate with our target market, from new tech to new behaviours. The B2B sales strategies we deploy now are inherently different to what we’ve done before as our behaviour in our personal lives changes. The new B2B buyer is a digital native, brought up with access to the internet and …
It feels like chatbots are taking over the world, with some even questioning whether we have real conversations anymore. But they’re booming for a reason. In this episode, you’ll learn what a chatbot is, what it’s not, and the types of chatbots that we (as an agency) have built for our clients.
Join us for episode 6 of Leadspeak, where we’re covering the dreaded GDPR regulations and how these impact automated sales systems. We run through why we think GDPR is good for your business and what we’ve done to com
In episode 5 of Leadspeak we take a look at empathetic marketing and how we’re using it to drive our automated sales systems. The foundation of empathetic marketing is knowing your customer, so we run through the Leadfreak customer persona process. Well worth a listen to.
Join Alex and Emma for episode 4 of Leadspeak. We’re discussing the importance of Customer Acquisition Cost and Lifetime Value – 2 fundamental metrics that can determine the viability of your business. Join us!
In this episode you’ll learn about 10 or so key tools that we use throughout the automated sales journey that really help us to build high converting, digital systems for us and our clients.
We’ve developed a framework that we use to guide our pipeline stages, extracting further value from our prospects as they move closer to the buying stage of the journey. In this episode we run through this framework so you can look to apply the same to your business.
In this episode you’ll learn what an automated sales system is, and how fundamental it could be to help you achieve your business growth goals. We’ll also take a look at some of the reasons why businesses haven’t made the leap, and ultimately, for the sake of their own longevity, why they should.