You probably think you don’t have time to listen to podcasts. Your days are rammed, everybody wants a piece of you, and the last thing on your agenda is settling down with a cup of tea and the latest episode of whatever.
To be honest, though, you’re missing out. The podcast arena is expanding rapidly, with new shows popping up daily that cover every subject you can shake a stick at. A recent study found that the number of Americans who listen to a podcast at least monthly has risen by 14% in the last year alone. These people are all finding the time to listen to them, and so should you.
The best time to listen to podcasts is during those in between moments: the daily commute, on the way to and from meetings – they can even help distract you from the pain during a gym session or an arse-pinchingly cold morning run.
There are so many podcasts nowadays – especially business-related ones – that have the power to educate, motivate and inspire their listeners. Many of them provide extremely useful insight in the form of interviews from high-profile guests, giving inside knowledge and useful tips from within your industry. These podcasts can actually help you to grow your business, so they are worth making time for.
And we should know, in preparing for the launch of our very own podcast we’ve been listening to a lot of them recently. Here are 5 of our favourites:
Host: Matt Hunckler, founder and CEO of Powderkeg and a man with a lot of experience in the tech startup industry. He’s as entertaining as he is knowledgeable, which gives you the feeling you’ve been tricked into learning something whilst you thought you were just having a good time. Sneaky.
Specific Topic: Entrepreneurship, tech-focused.
About: Hunckler says Powderkeg “helps high-growth tech ventures connect with the resources they need to grow and scale in areas beyond Silicon Valley.” This show is a relative newcomer into the business podcast game, but with over 10,000 active members already, along with an impressive string of high-profile guests giving some really discerning interviews from people who unquestionably know what they’re talking about (I particularly enjoyed the one from Sarah Adler, CTO of Spoon University), this tech-focused community is 100% worth plugging into.
Masters of Scale
Host: Reid Hoffman, co-founder of LinkedIn and Greylock partner. You know this guy.
Specific Topic: Tech-focused astronomical business growth.
About: This is another relatively new podcast, but patently Hoffman’s status allows him to feature the cream of the crop when it comes to CEO tech titans.
The Masters of Scale website gives its angle as “showing how companies grow from zero to a gazillion. The series unfolds like a music-infused detective story as Hoffman tests his theories with famous founders.”
So, that’s pretty cool. Hoffman’s clout is undeniable, and provides truly invaluable insight for founders or future founders of companies – whether they are tech-focused or otherwise.
It’s also worth mentioning that Masters of Scale is the first American media program to commit to a 50-50 gender balance for guests, showing that it has its finger on the pulse of wider social issues when it comes to business.
Entrepreneur on Fire
Host: John Lee Dumas, American entrepreneur and podcaster.
Specific Topic: Entrepreneurship. Reasonably obvious.
About: EOFire is a daily podcast where John Lee Dumas interviews a new inspiring entrepreneur (such as Seth Godin and Gary Vaynerchuk) every. Single. Day.
Dumas is one of the most open of entrepreneurs you’ll ever meet: he continues to publish his income data in a monthly report, and has released Podcast Launch as way of sharing the exact steps he took to ensure that EOFire became the success it is today. If you don’t have time to listen to an episode of this award-winning podcast on a daily basis, it’s still well-worth checking in on who’s appearing, and plugging in whenever you’re able to. It’s both enlightening and inspiring.
Host: Kara Swisher, American technology journalist and co-founder of tech news website Recode.
Specific Topic: Tech.
About: We love Kara Swisher because she takes no shit. She’s more than happy to call anyone out at faintest whiff of nonsense. The Recode Decode website describes the podcast as containing “hard-hitting interviews about the week in tech with influential business leaders and outspoken personalities from media, politics and more.”
Kara’s full-on and at times sort of snarky interview style can take some getting used to, but she always seems to get the best out of her guests, who have included Tim O’Reilly and Susan Wojcicki, CEO of YouTube.
Hosts: Keith Krance, Ralph Burns, and Molly Pitman. A collaborative podcast brought to you by Dominate Web Media & Digital Marketer
Specific Topic: Driving traffic to your business through paid traffic.
About: If you’re wanting to keep up with the very latest developments in Facebook advertising strategies, this is the podcast for you. Molly and the gang discuss the latest functionalities of Facebook, internal case studies, and bring special guests in to discuss how they’re making it work for their business.
Not very often do we get the leaders of their respective fields spending millions of dollars in testing to then share what they’ve been doing for free. In such a dynamic and shifting field, it’s a fantastic resource to keep us at the top of our game.
Oh, and we couldn't not mention Leadspeak...
Hosts: Alex Thackray & Emma Thackray
Specific Topic: Automating sales for your business.
About: Each episode we talk through a different topic on how to automate sales within your business. The first three episodes are fundamental, introducing you to automated sales systems, our framework, and some of the tools we use to do it. We’ve since gone on to talk about Empathetic Marketing and how it is key to your sales system, chatbots, and how GDPR impacts digital.
We’ve had lots and lots of really good feedback from hosting Leadspeak. We hope you find it as valuable as others have. Get in touch and give us feedback, we’re here to learn.